building a new “- ism”
There’s a new exhibit at MOCA: “MY NAME IS ERIC MOSS!”… “MY NAME IS THOM MAYNE!” “MY NAME IS MICHAEL MALTZAN!”, the exhibitors’ (recorded) voices boom throughout the space.
The exhibit – A New Sculpturalism – finally opened this past week after nearly being shelved by Frank Gehry’s disgruntled withdrawal in May. It became a precarious proposition for MOCA when the grandfather of the “-ism” they were trying to launch – quits in protest “concerned the handling of his own work would be a ‘trivialization’ ”. Gehry ultimately returned, allowing the show to go on and legitimizing all others included.
His objections to having his work included in a show that reduced his architecture to a “simplistic” idea of “sculpturalism” can be heard here in Frances Andertons’ interview with Mr. Gehry.
The curator seems to feel he had to give it a catchy name in order to get the art going public into an art gallery to view architectural models. Any new self proclaimed “-ism” is bound to raise hackles.
So – as Thom Mayne states in his interview with Frances Anderton – LA architects are the “…exporters of intellectual creative capitol…” –
Feels a bit preachy – as did the exhibit and the voices booming from on high.