It’s very difficult to teach students to think conceptually and not thematically. I always like to show very seasoned practitioners who are working in a conceptual manner and not just decorating with a theme, like decorating for Christmas or Halloween. My go to for students is the work coming out of Studio Toogood. This recent project for Hermes, mining their history of tannery work is powerful, visceral and is even evident in the floor plan. See Dezeen’s great coverage of the project.