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Pencil Pushers

December 30, 2013

D ADcomp

From Benjamin

End of the year summations are all over the place this time of year, but few are as comprehensive, focused & useful in their attentions as the D&AD‘s – the British organization of designers and art directors – and their annual “Yellow” & “Black” “Pencil” awards. Singling out creative work in a wide spectrum of commercial arts, from packaging to digital advertising, and broader categories like “spatial design”, they included this year a window display installation for Issey Miyake worthy of any museum, among others that both inspire & instruct.

I’ve long believed that admen are the architects of our day, using commercial patronage to build new ways of seeing, conveying our values back to us
with the lingua franca of logos, packaging, store-design & film.  Whether you’re an avid shopper or not, you’d have to go off-grid to avoid completely the marketplace we call home.  The confluence of these winners is a “greatest hits” survey of where we live now.

Client/agency above, left to right: Great Ormond Street Hospital/Jason Bruges Studio; Slamseys Drinks/B&B Studio; McDonald’s/Leo Burnett Mumbai

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